About

Design speaks to minds, not eyes.

That iS Creative & Branding studio

THAT iS is a design studio that starts from marketing logic. Our job isn't to make things look good—it's to make sure visuals actually serve real sales and brand goals. We begin by understanding how consumers think, how the market moves, and how products get made. Then we design. We work across brand identity, packaging, advertising, landing pages, e-commerce visuals, and Amazon visual design.

By integrating visuals with marketing, and pairing both with creativity that has no limits, we make design more than design—a memory that can't be replaced.

Founded
2016
Location
Taipei, Taiwan

Founder

Ryan Hong (洪資皓)

Founder · Creative Director

Ryan Hong (洪資皓) founded That iS Creative & Branding in 2016. With prior experience on both the brand side and in advertising agencies — running planning, marketing, copywriting, production, and design end-to-end — he brings marketing logic into every design decision. Ryan also teaches digital ad creative design and serves as a brand consultant. His studio has won nearly 20 international awards (iF Design, Golden Pin, MUSE) across packaging, gift boxes, and brand identity.

Awards

Nearly 20 awards from iF, Golden Pin, and MUSE.

  • 092025 Golden Pin Design Award — Packaging: Three Snakes Red Envelope
  • 082024 Golden Pin Design Mark — 《是誠實的關係》創作練習手帳 · 《掛號六：眼球自由》 · 跑龍套萬事龍五通紅包
  • 072023 MUSE Design Awards Gold — 凱娜月釀碟片包裝 · 就曰就月觸摸有聲卡
  • 062023 MUSE Design Awards Silver — 彭佳慧《我在客廳做的夢》專輯裝幀
  • 052022 iF DESIGN AWARD Gold — 就曰品牌名片 · 就曰中秋禮盒 · 本質研究系列包裝 · 方圓一脈泡澡包 · 凱娜賦權在己禮盒 · 文策院年度禮盒
  • 042022 iF DESIGN AWARD Finalist — 甜秘客平安龜包裝 · 過年誌
  • 032022 Gold Butterfly Award Honorable Mention — 過年誌內容企劃及裝幀
  • 022021 Golden Pin Design Award (Best Design of the Year) — 本質研究系列包裝
  • 012021 Golden Pin Design Mark — 甜秘客平安龜包裝 · 方圓一脈泡澡包 · 就曰品牌名片