That iS Creative & BrandingThat iS Creative & Branding
  • Work
  • About
  • Services
  • Contact
zh/en

That iS Creative & Branding

THAT iS CREATIVE & BRANDING

© 2026 — All rights reserved.

info@thatis.design
← Back to index

Dream Arrow Gift Box

About the project

Packaging

This time, in collaboration with LIBERTY and Packaging Research, we've launched the "Dream Arrow Gift Box", giving the character a touch of world-weariness and rebellion — a new expression of who Little Angel becomes as they grow up. The gift box's structure is built from multi-layer corrugated cardboard. Write your wish on the target-shaped note, attach the pencil as an arrow to the bow, dip it in ink, aim, and shoot — turning the act of "setting a goal" into something tangible. The set also comes with a phone charm, a paper doll dress-up set, and stickers, inviting everyone to rediscover a bit of childhood joy.

Client
利百代
Year
2026
Category
Packaging
Scope of work
Design, art direction

Credits

Creative Director
Ryan Hong
Designer
Aru Huang、Ryan Hong
Project Manager
Waiting Wang
Photographer
HSU HSU
← PreviousBack to indexNext project →