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Lihjing’s New Year gift

About the project

Packaging

For Lihjing’s New Year gift, we featured Alishan high-mountain tea, centered on the idea of “a light left on for you.” Red stock with gold-printed hills and gradient dots evokes layered landscapes and the journey home, while gilded window lights add warmth, festivity, and refined craftsmanship.

Client
Lihjing
Year
2020
Category
Packaging
Scope of work
Design, art direction

Credits

Creative Director
Ryan Hong
Designer
Lun Huang
Photographer
HSU HSU