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Fengpian Peace Turtle Gift Box
About the project
Packaging
The “Fengpian Peace Turtle Gift Box” is inspired by Taiwanese temple culture, reinterpreting the traditional turtle pastry through Sugarman’s French-Taiwan fusion approach. We developed a visual identity using incense red, ash white, and temple plaque–inspired typography, transforming the turtle shape into an octagonal form across the packaging. The basket-inspired box with three individually packed pieces enhances protection and retail flexibility, delivering blessings of peace and satisfaction.
- Client
- 甜秘客
- Year
- 2020
- Category
- Packaging
- Scope of work
- Design, art direction
Credits
- Creative Director
- Ryan Hong
- Designer
- Lun Huang
- Photographer
- HSU HSU