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Fengpian Peace Turtle Gift Box

About the project

Packaging

The “Fengpian Peace Turtle Gift Box” is inspired by Taiwanese temple culture, reinterpreting the traditional turtle pastry through Sugarman’s French-Taiwan fusion approach. We developed a visual identity using incense red, ash white, and temple plaque–inspired typography, transforming the turtle shape into an octagonal form across the packaging. The basket-inspired box with three individually packed pieces enhances protection and retail flexibility, delivering blessings of peace and satisfaction.

Client
甜秘客
Year
2020
Category
Packaging
Scope of work
Design, art direction

Credits

Creative Director
Ryan Hong
Designer
Lun Huang
Photographer
HSU HSU