Yuanlin Mesona Tea

This project introduces a new product line for Yuanlin Mesona Tea, translating the brand’s spirit of innovation into a contemporary visual language. We developed a symbol system inspired by traditional seals and vintage Taiwanese can labels, creating a retro-meets-modern “Taiwanese street style.” The qualities “cool, mellow, pure, and aromatic” are expressed as repeating stamps wrapping around the bottle. Rounded typography with frosted strokes echoes classic calligraphy while enhancing a refreshing feel. A black base with neon fluorescent colors reflects its primary distribution in stir-fry restaurants, evoking the vibrant glow of night streets and lively dining scenes.