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That iS Creative & Branding

THAT iS CREATIVE & BRANDING

© 2026 — All rights reserved.

info@thatis.design
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HavenUP

About the project

Branding

Built on the letter H, the crossbar becomes an upward ramp, tracing a pet's climb from the ground to the heart of the home. The oval frame reflects the brand's engineering strength, holding every bit of trust with precise load-bearing design. Restrained yet powerful, the mark aligns with the visual language of high-end home brands.

Client
HavenUP
Year
2026
Category
Branding
Scope of work
Design, art direction

Credits

Creative Director
Ryan Hong
Designer
Aru Huang
Project Manager
Waiting Wang
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