← Back to index
TinyRex
About the project
branding
TinyRex is a muzzle brand built specifically for small dogs, sold primarily on Amazon US. We reframed the product from a tool of restraint into a gentle everyday accessory — anchored on "Kind Safety." Bright blue, cream yellow, soft hand-drawn lettering and friendly illustrations replace the harsh, punishment-like aesthetic typical of the category.
- Client
- TinyRex
- Year
- 2026
- Category
- Branding
- Scope of work
- Design, art direction
MORE FOR TINYREX (1)
VIEW ALL →
Credits
- Creative Director
- Ryan Hong
- Designer
- Aru Huang
- Project Manager
- Waiting Wang