About the project
TinyRex is a muzzle brand built specifically for small dogs, sold primarily on Amazon US. We reframed the product from a tool of restraint into a gentle everyday accessory — anchored on "Kind Safety." Bright blue, cream yellow, soft hand-drawn lettering and friendly illustrations replace the harsh, punishment-like aesthetic typical of the category. The listing copy commits to one clear story: this is designed for petite snouts, not a scaled-down version of something else.