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Mercedes-Benz Taiwan 2023 New Year Card
About the project
Packaging
For Mercedes-Benz Taiwan’s 2023 New Year card, we drew inspiration from the EQS, using its taillight trails as the key visual to evoke a tunnel into the future, echoing the theme “Transcending a New Era.” Printing and foil techniques convey motion and speed, while the gold and red palette brings festive warmth and reflects the brand’s luxury and forward-looking identity.
- Client
- 台灣賓士授權經銷商-中華賓士
- Year
- 2023
- Category
- Packaging
- Scope of work
- Design, art direction
Credits
- Creative Director
- Ryan Hong
- Designer
- BD Yang, Lun Huang
- Project Manager
- Chiayu Wu
- Photographer
- HSU HSU