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Julia Peng "The Dream I Made in the Livingroom"

About the project

Packaging

Inspired by the album’s laid-back atmosphere, we introduced psychedelic visuals rarely seen in Hakka albums, portraying the transition from arriving home to entering a dream state. The packaging embodies “shedding burdens,” with a sleeve inspired by socks, using embossed paper and foam printing to mimic fabric textures. Opening it feels like taking off your socks at home. Lyrics appear as die-cut cards layered with gradients and silhouettes, creating a floating, dreamlike experience.

Client
大賞門傳播/彭佳慧/只要有人社群顧問
Year
2023
Category
Packaging
Scope of work
Design, art direction

Credits

Creative Director
Ryan Hong
Designer
FF Liu, Lun Huang
Photographer
HSU HSU,BD Yang