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Julia Peng "The Dream I Made in the Livingroom"
About the project
Packaging
Inspired by the album’s laid-back atmosphere, we introduced psychedelic visuals rarely seen in Hakka albums, portraying the transition from arriving home to entering a dream state. The packaging embodies “shedding burdens,” with a sleeve inspired by socks, using embossed paper and foam printing to mimic fabric textures. Opening it feels like taking off your socks at home. Lyrics appear as die-cut cards layered with gradients and silhouettes, creating a floating, dreamlike experience.
- Client
- 大賞門傳播/彭佳慧/只要有人社群顧問
- Year
- 2023
- Category
- Packaging
- Scope of work
- Design, art direction
Credits
- Creative Director
- Ryan Hong
- Designer
- FF Liu, Lun Huang
- Photographer
- HSU HSU,BD Yang