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2023 Lunar New Year Red Envelope
About the project
PackagingOriginal
For 2023, we reimagined everyday Taiwanese packaging—greaseproof breakfast bags, traditional market totes, and betel nut bags—into red envelope sleeves. Pulling out the insert reveals a rabbit holding lucky cash, symbolizing self-made fortune. Hidden ingot shapes and auspicious motifs add playful meaning, while hand-printed details bring a grassroots charm. The reusable packaging celebrates local culture with humor and pride.
- Client
- 自家原創
- Year
- 2023
- Category
- Packaging
- Scope of work
- Design, art direction
Credits
- Creative Director
- Ryan Hong
- Designer
- Lun Huang, BD Yang, FF Liu
- Project Manager
- Waiting Wang, Chiayu Wu
- Photographer
- HSU HSU