2023 Lunar New Year Red Envelope

For 2023, we reimagined everyday Taiwanese packaging—greaseproof breakfast bags, traditional market totes, and betel nut bags—into red envelope sleeves. Pulling out the insert reveals a rabbit holding lucky cash, symbolizing self-made fortune. Hidden ingot shapes and auspicious motifs add playful meaning, while hand-printed details bring a grassroots charm. The reusable packaging celebrates local culture with humor and pride.