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That iS Creative & Branding

THAT iS CREATIVE & BRANDING

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2024 Plug-in Dragons Red Envelope Sleeves

About the project

PackagingOriginal

In 2024, we reimagined the traditional red envelope by designing reusable “sleeves” instead of envelopes themselves. Collaborating with Wutonggong, we transformed three traditional dragon motifs into wrapping sleeve designs that can be applied to any envelope, instantly turning it into a Year of the Dragon edition. This approach not only preserves cultural elements but also promotes sustainability through reuse. Old envelopes, store-bought ones, or even loose cash can be refreshed and repurposed. By redefining the format, the design creates a continuous cycle of blessings—blending tradition, playfulness, and eco-conscious thinking.

Client
自家原創
Year
2024
Category
Packaging
Scope of work
Design, art direction

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Credits

Creative Director
Ryan Hong
Designer
BD yang、Song Lin You、Lun Huang
Project Manager
Waiting Wang、 Chiayu Wu
Photographer
HSU HSU
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