Back to index

Fortune Horse Year Red Envelope

About the project

Packaging

The “Fortune Horse Year Red Envelope” transforms the horse’s head into the envelope flap, creating a side-opening structure enhanced with UV printing and gold foil stamping. The accompanying greeting card reimagines a popular meme horse image, allowing the head, body, and tail to be folded and rearranged. This transforms digital humor into a tangible, interactive object, delivering personalized and playful blessings through a dynamic and engaging design experience.

Client
自家原創
Year
2026
Category
Packaging
Scope of work
Design, art direction

Credits

Creative Director
Ryan Hong
Designer
Aru Huang、Lun Huang、Waiting Wang、Peter Chen
Project Manager
Aru Huang、Lun Huang、Waiting Wang、Peter Chen
Photographer
HSU HSU