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That iS Creative & Branding

THAT iS CREATIVE & BRANDING

© 2026 — All rights reserved.

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Fortune Horse Year Red Envelope

About the project

Packaging

The “Fortune Horse Year Red Envelope” transforms the horse’s head into the envelope flap, creating a side-opening structure enhanced with UV printing and gold foil stamping. The accompanying greeting card reimagines a popular meme horse image, allowing the head, body, and tail to be folded and rearranged. This transforms digital humor into a tangible, interactive object, delivering personalized and playful blessings through a dynamic and engaging design experience.

Client
自家原創
Year
2026
Category
Packaging
Scope of work
Design, art direction

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Credits

Creative Director
Ryan Hong
Designer
Aru Huang、Lun Huang、Waiting Wang、Peter Chen
Project Manager
Aru Huang、Lun Huang、Waiting Wang、Peter Chen
Photographer
HSU HSU
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