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Fortune Horse Year Red Envelope
About the project
Packaging
The “Fortune Horse Year Red Envelope” transforms the horse’s head into the envelope flap, creating a side-opening structure enhanced with UV printing and gold foil stamping. The accompanying greeting card reimagines a popular meme horse image, allowing the head, body, and tail to be folded and rearranged. This transforms digital humor into a tangible, interactive object, delivering personalized and playful blessings through a dynamic and engaging design experience.
- Client
- 自家原創
- Year
- 2026
- Category
- Packaging
- Scope of work
- Design, art direction
Credits
- Creative Director
- Ryan Hong
- Designer
- Aru Huang、Lun Huang、Waiting Wang、Peter Chen
- Project Manager
- Aru Huang、Lun Huang、Waiting Wang、Peter Chen
- Photographer
- HSU HSU



