MID(AU)

Struggling each year to decide a Mid-Autumn concept, we embraced creative instinct and launched MID(AU), a limited AI girl group project. Built through a combination of generative tools—from character design to music and motion—it reflects the freedom enabled by rapidly evolving technology. Inspired by figures like Chang’e, Wu Gang, the Jade Rabbit, and Armstrong, the characters are reimagined into boundaryless, zero-gravity forms. MID(AU) is not just a festive concept, but an exploration of future creativity—where culture and technology merge into a new expression of Mid-Autumn.