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HOUDALA Mesona Gift Box
About the project
PackagingOriginal
This Mid-Autumn gift box features Yuanlin Mesona Tea, reimagined through a playful fusion of a stir-fry restaurant fridge and cosmic aesthetics. Inspired by its main distribution channel—local Taiwanese eateries—we used silver foil to mimic a metallic fridge surface and transparent PVC to recreate the feeling of opening a fridge door, bringing a sense of cool relief during the hot season. The set includes multiple stickers for free customization, infused with playful local phrases such as “Please choose before opening the door.” Typography uses justfont’s “Gan-a-bi” typeface, inspired by hand-painted Taiwanese signage, combining humor, locality, and festive warmth.
- Client
- 自家原創
- Year
- 2023
- Category
- Packaging
- Scope of work
- Design, art direction
Credits
- Creative Director
- Ryan Hong
- Designer
- BD yang、Song Lin You、Lun Huang
- Project Manager
- Waiting Wang、 Chiayu Wu
- Photographer
- HSU HSU



