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That iS Creative & Branding

THAT iS CREATIVE & BRANDING

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HOUDALA Mesona Gift Box

About the project

PackagingOriginal

This Mid-Autumn gift box features Yuanlin Mesona Tea, reimagined through a playful fusion of a stir-fry restaurant fridge and cosmic aesthetics. Inspired by its main distribution channel—local Taiwanese eateries—we used silver foil to mimic a metallic fridge surface and transparent PVC to recreate the feeling of opening a fridge door, bringing a sense of cool relief during the hot season. The set includes multiple stickers for free customization, infused with playful local phrases such as “Please choose before opening the door.” Typography uses justfont’s “Gan-a-bi” typeface, inspired by hand-painted Taiwanese signage, combining humor, locality, and festive warmth.

Client
自家原創
Year
2023
Category
Packaging
Scope of work
Design, art direction

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Credits

Creative Director
Ryan Hong
Designer
BD yang、Song Lin You、Lun Huang
Project Manager
Waiting Wang、 Chiayu Wu
Photographer
HSU HSU
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