shao shao Brand Design

shao shao is a brand project developed from the client’s existing concept, with our role covering visual identity, packaging, copywriting, photography, and e-commerce design. The brand originates from the founder’s intention to create low-sensitivity products for his two daughters, using only three ingredients across the entire line. We translated the existing “shao shao” idea into a complete visual system centered on “less is more safety,” combining the daughters’ smiles with the character “少” to form a warm and distinctive mark. The packaging follows a reductive approach with soft beige tones, while soap labels feature an embracing gesture and easy-open structure, emphasizing care, simplicity, and purity.