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Lucky Snake Year Red Envelope

About the project

Packaging

The Year of the Snake red envelope design features packaging that goes beyond holding red envelopes—it can be transformed into Spring Festival couplets after opening. Each of the three envelopes has its own distinct design highlight, and the overall concept is inspired by the expanding posture of a cobra. Combined with vibrant and vivid colors, the design further enhances the festive Lunar New Year atmosphere.

Client
自家原創
Year
2025
Category
Packaging
Scope of work
Design, art direction

Credits

Creative Director
Ryan Hong
Designer
Lun Huang、Song Lin You、BD yang、Waiting Wang
Project Manager
Waiting Wang、Lun Huang
Photographer
HSU HSU