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Chiayi Tianhou Temple Hinoki Train

About the project

Branding

This project presents the “Hinoki Train,” a collaborative design between Chiayi Tianhou Temple and the Alishan Forest Railway. Located near Beimen Station and known as “Mazu beneath Alishan,” the temple reflects a deep connection between local faith and forestry heritage. The train, crafted with hinoki wood, integrates traditional religious elements with contemporary design language, creating an immersive cultural experience. By connecting history, belief, and movement, the project offers a new way to experience Chiayi’s unique cultural identity.

Client
阿里山林業鐵路 × 嘉義市天后宮
Year
2025
Category
Branding
Scope of work
Design, art direction

Credits

Creative Director
Ryan Hong
Designer
Ryan Hong、Lun Huang、Song Lin You、BD yang
Project Manager
Chiayu Wu、Lun Huang
Photographer
HSU HSU