Bear Palace Story New Year Gift Box

This New Year gift box for BEAR BAKERY is inspired by the popular palace drama “Empresses in the Palace,” reimagined as “Bear Palace Story.” The brand’s bear character is transformed into a court lady, creating a playful narrative-driven packaging experience. The sleeve structure is redesigned to resemble traditional imperial headdresses, enhancing its theatrical identity. As users unbox and interact with the packaging, they are immersed into a fictional palace world, shifting between watching drama and becoming part of it—bringing humor and ritual into the festive season.