About the project
This 2025 Year of the Snake red envelope for Shunyuan Construction transforms the classic game “Snake” into an interactive experience. Using a custom die-cut structure, the snake appears to “eat” energy pellets as the envelope is pulled out, growing longer while the score increases—revealing the final amount at the end. The outer box incorporates the characters “Shun,” “Yuan,” and “Fortune” into a custom snake motif, combined with an 8-bit pixel style that evokes nostalgic gaming memories. The result is a playful and engaging festive design that blends brand identity with retro charm.