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Mazu crown paper hat

About the project

Packaging

This project is part of a design series for Chiayi Tianhou Temple, created in collaboration with the “Hinoki Train” experience. Visitors can redeem a Mazu crown paper hat with their ticket. Inspired by Mazu’s ceremonial headdress, the design reinterprets traditional paper hat structures, preserving phoenix ornaments and the iconic beaded curtain, while introducing a unique die-cut form rarely seen in such items. The playful design allows wearers to instantly embody Mazu, making cultural traditions more approachable. Each piece also includes a small protective charm, inviting both adults and children to participate and receive blessings.

Client
嘉義天后宮
Year
2024
Category
Packaging
Scope of work
Design, art direction

Credits

Creative Director
Ryan Hong
Designer
Ryan Hong、Lun Huang 、Song Lin You
Project Manager
Chiayu Wu、Ryan Hong
Photographer
HSU HSU