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404 Oligo "Relax Time"

About the project

BrandingPackaging

This project refreshes the brand identity of 404 Oligo and introduces the packaging for its new product, “Relax Time” Prebiotics. We translated its calming function into the metaphor of “edible white noise,” expressing a soothing transition into sleep. The exterior features silver and purple special inks with pearl foil, creating a soft and tranquil mood. Inside, a pillow graphic on the right suggests entering sleep, while the left side visualizes blurred consciousness and dreamlike flow. The design guides users into relaxation, like switching on a restful dream and rebooting body and mind.

Client
404 Oligo
Year
2026
Category
Branding
Scope of work
Design, art direction

Credits

Creative Director
Ryan Hong
Designer
Song Lin You
Project Manager
Chiayu Wu、Ryan Hong
Photographer
HSU HSU