About the project
This project refreshes the brand identity of 404 Oligo and introduces the packaging for its new product, “Relax Time” Prebiotics. We translated its calming function into the metaphor of “edible white noise,” expressing a soothing transition into sleep. The exterior features silver and purple special inks with pearl foil, creating a soft and tranquil mood. Inside, a pillow graphic on the right suggests entering sleep, while the left side visualizes blurred consciousness and dreamlike flow. The design guides users into relaxation, like switching on a restful dream and rebooting body and mind.