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Tartine Mid-Autumn Gift Box

About the project

Packaging

This 2024 Mid-Autumn gift box for Tartine features lava mooncakes reimagined as sparkling jewels in a starry sky. The flowing golden filling is highlighted as a key visual to evoke indulgence. Finishes such as spot gloss and matte holographic silver foil enhance the brilliance of stars and pastries, while die-cut lines suggest a flowing galaxy. Photography incorporates jewelry, silk, and floral elements to elevate the premium feel, with floating compositions reinforcing the celestial theme—delivering an elegant and festive brand expression.

Client
Tartine唐緹
Year
2024
Category
Packaging
Scope of work
Design, art direction

Credits

Creative Director
Ryan Hong
Designer
BD Yang
Project Manager
Chiayu Wu
Photographer
HSU HSU