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Tartine Mid-Autumn Gift Box
About the project
Packaging
This 2024 Mid-Autumn gift box for Tartine features lava mooncakes reimagined as sparkling jewels in a starry sky. The flowing golden filling is highlighted as a key visual to evoke indulgence. Finishes such as spot gloss and matte holographic silver foil enhance the brilliance of stars and pastries, while die-cut lines suggest a flowing galaxy. Photography incorporates jewelry, silk, and floral elements to elevate the premium feel, with floating compositions reinforcing the celestial theme—delivering an elegant and festive brand expression.
- Client
- Tartine唐緹
- Year
- 2024
- Category
- Packaging
- Scope of work
- Design, art direction
Credits
- Creative Director
- Ryan Hong
- Designer
- BD Yang
- Project Manager
- Chiayu Wu
- Photographer
- HSU HSU