About the project
This 2024 Mid-Autumn gift box for Tartine features lava mooncakes reimagined as sparkling jewels in a starry sky. The flowing golden filling is highlighted as a key visual to evoke indulgence. Finishes such as spot gloss and matte holographic silver foil enhance the brilliance of stars and pastries, while die-cut lines suggest a flowing galaxy. Photography incorporates jewelry, silk, and floral elements to elevate the premium feel, with floating compositions reinforcing the celestial theme—delivering an elegant and festive brand expression.