Back to index

Dewar's & Aultmore New Year Gift Box

About the project

Packaging

epiQ International CO., LTD In collaboration with epiQ International CO., LTD, we designed New Year gift boxes for Dewar's and Aultmore whiskies. For Dewar's, we transformed its iconic logo into a firework motif, using gold foil and radiating lines to express “NEW YEAR, NEW BEGINNING!” while a red rigid box with a metallic badge conveys heritage and prestige. For Aultmore, we drew from its misty distillery environment, incorporating illustrations like “FOGGIE MOSS” and the distillery itself. Paired with matte gold foil paper, the design evokes a refined, atmospheric identity, reflecting the rarity and golden character of its whisky.

Client
喜寶國際
Year
2024
Category
Packaging
Scope of work
Design, art direction

Credits

Creative Director
Ryan Hong
Designer
BD Yang, Lun Huang
Project Manager
Chiayu Wu
Photographer
HSU HSU