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Dewar's & Aultmore New Year Gift Box
About the project
Packaging
epiQ International CO., LTD In collaboration with epiQ International CO., LTD, we designed New Year gift boxes for Dewar's and Aultmore whiskies. For Dewar's, we transformed its iconic logo into a firework motif, using gold foil and radiating lines to express “NEW YEAR, NEW BEGINNING!” while a red rigid box with a metallic badge conveys heritage and prestige. For Aultmore, we drew from its misty distillery environment, incorporating illustrations like “FOGGIE MOSS” and the distillery itself. Paired with matte gold foil paper, the design evokes a refined, atmospheric identity, reflecting the rarity and golden character of its whisky.
- Client
- 喜寶國際
- Year
- 2024
- Category
- Packaging
- Scope of work
- Design, art direction
Credits
- Creative Director
- Ryan Hong
- Designer
- BD Yang, Lun Huang
- Project Manager
- Chiayu Wu
- Photographer
- HSU HSU