Back to index

Call For New

About the project

Packaging

Published in 2023 to mark the 100th anniversary of The Taiwan Minpao, “Call For New” reflects the legacy of early intellectuals who used print media to enlighten society and pursue freedom of thought. The design centers on the motif of the eye, connecting visual styles across time to evoke a sense of historical continuity. A recreated edition of The Taiwan Minpao forms the cover, printed on textured paper to mimic newsprint. Inside, interactive layouts represent past, present, and now—expressing vision and awareness. A custom envelope case protects the book while enabling refined display.

Client
臺灣新文化運動紀念館
Year
2023
Category
Packaging
Scope of work
Design, art direction

Credits

Creative Director
Ryan Hong
Designer
Lun Huang, BD Yang, Ryan Hong
Project Manager
Waiting Wang
Photographer
HSU HSU