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Mindset Film

About the project

Branding

Mindset Film is a creative production team focused on visual storytelling. Built on the idea “Create what the heart sets on,” the identity transforms heartbeats, people, and ideas into an M-shaped mark, subtly embedding a heart and creative flow. The design balances professionalism and warmth through structured typography and soft curves, extending into flexible patterns. Business cards evolve into digital formats and stickers suited for on-set use.

Client
Mindset Film 心向影業
Year
2023
Category
Branding
Scope of work
Design, art direction

Credits

Creative Director
Ryan Hong
Designer
Uqiao
Project Manager
Chiayu Wu
Photographer
HSU HSU