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SKINeed

About the project

PackagingBranding

SKINeed approaches skincare as fresh produce, emphasizing “freshness as effectiveness.” Products are released in limited timed batches, packaged with transparent PET film and a tear-open design that mimics food packaging. A molded pulp structure replaces traditional boxes, creating a supermarket-like display that reinforces the brand’s honesty and transparency.

Client
本質研究 SKINeed
Year
2021
Category
Packaging
Scope of work
Design, art direction

Credits

Creative Director
Ryan Hong
Designer
Lun Huang、Ciara Liu
Photographer
HSU HSU