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2022 Tiger Red Envelope
About the project
Packaging
Although tigers are not native to Taiwan, their imagery is deeply rooted in folk art, appearing in dance, theater, and religious culture. The 2022 Tiger Year red envelope, “Tiger Hunt,” explores traditional tiger forms found in sculpture, mosaic, and carving, inviting people to rediscover Taiwan’s hidden folk craftsmanship.
- Client
- 自家原創
- Year
- 2022
- Category
- Packaging
- Scope of work
- Design, art direction
Credits
- Creative Director
- Ryan Hong
- Designer
- Ciara Liu、Lun Huang、Waiting Wang、Onigiri Fan、NN Chang
- Photographer
- HSU HSU