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Yun San Motors Group Red Envelope

About the project

Packaging

Designed for Yun San Motors Group’s Lunar New Year gift, the concept expresses the refined luxury of Bentley and the high-performance spirit of McLaren. Bentley features classic leather quilting to reflect elegance in urban settings, while McLaren uses dynamic speed lines with metallic finishes and laser foil to evoke racing intensity and motion.

Client
永三汽車
Year
2022
Category
Packaging
Scope of work
Design, art direction

Credits

Creative Director
Ryan Hong
Designer
Lun Huang
Project Manager
Lily Wang
Photographer
HSU HSU