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TTL Year of the Tiger Gift Box
About the project
Packaging
Centered on a tiger biting a gold coin, this Year of the Tiger gift box for Taiwan Tobacco & Liquor symbolizes fortune and prosperity. The tiger also holds a coin-printed sanitizer bottle, representing health and safety, while a calendar can be placed in its mouth. A playful yet functional design for year-round display.
- Client
- 台灣菸酒
- Year
- 2022
- Category
- Packaging
- Scope of work
- Design, art direction
Credits
- Creative Director
- Ryan Hong
- Designer
- FF Liu
- Project Manager
- Lily Wang
- Photographer
- HSU HSU