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That iS Creative & Branding

THAT iS CREATIVE & BRANDING

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2020 Red Envelope

About the project

PackagingOriginal

In 2020, we created the “Scratch & Bet – Year of the Rat Red Envelope,” combining scratch cards with mahjong. Recipients scratch to reveal the amount—up to 3600 or “no prize.” It adds fun, luck, and playful family interaction to the New Year.

Client
自家原創
Year
2020
Category
Packaging
Scope of work
Design, art direction

MORE FOR 自家原創 (4)

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  • 2024 Plug-in Dragons Red Envelope Sleeves

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Credits

Creative Director
Ryan Hong
Designer
Onigiri Fan 、Phoebe G
Photographer
HSU HSU
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