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That iS Creative & Branding

THAT iS CREATIVE & BRANDING

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2021 Wagyu Beef Red Envelope

About the project

Packaging

Inspired by One Spicy Club’s signature gourmet wagyu, we designed the red envelope cover as a full slice of beef. Using deep red paper with layered screen-printed marbling, the piece creates a hyper-realistic texture that visually evokes the aroma of wagyu, resulting in a bold and playful festive design.

Client
自家原創
Year
2021
Category
Packaging
Scope of work
Design, art direction

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Credits

Creative Director
Ryan Hong
Designer
Ryan hong、Ciara Liu 、Lun Huang
Photographer
HSU HSU
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